Monday, 19 April 2021

How can I improve my positioning on Internet search engines?

 

The path taken by consumers from research to actually purchasing a product or service has changed a lot in recent years with the rise of the internet across the country. Today, one of the main channels used by customers during this journey is search engines, such as Google.

Through this channel, it is possible to search for information about a product or service, compare prices and get to know the opinion of other consumers, whether positive or negative. All of this data helps to shape the customer's decision. Therefore, having a good position in search engines and keeping your company with great reviews are effective strategies to attract more consumers to your business, also increasing the number of conversions.

If you are an entrepreneur or manager and want to improve your position in Internet search engines, check out the following two main ways to achieve this goal.

Sponsored links

The quickest way to improve positioning on Internet search engines is through the work done through sponsored links . The most used tool these days is Google Ads, from Google itself. With it, companies are able to create ad campaigns that appear before organic search results. Of course, it is essential to create well-structured campaigns for this.

Each time a potential customer searches for something related to your company, segment and keywords selected in the campaign, your ad will appear. The company will only pay when the user clicks on the ad. It is worth mentioning that this strategy helps to improve the positioning in Internet search engines and also improves the results of companies, since the ads are created in a segmented way according to the profile of its target audience.

SEO is one of the most effective ways to improve positioning on Internet search engines

Another very interesting strategy that will help your company improve its positioning in search engines is SEO (Search Engine Optimization or,  optimization for search engines).

Unlike sponsored links, which generate monthly costs for companies according to the clicks received in the campaigns, a good SEO strategy can improve the positioning of Internet search engines in an organic way, that is, without additional costs.

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This is possible because the SEO focuses on the development of specific content for each keyword relevant to your company, improving the positioning of the pages of the websites and blogs because of these mentions in the rich materials.

In this way, every time a user searches for the keyword used by your company, he can find your page and click on it as many times as you want, without generating an extra expense, as with sponsored links.

Therefore, the benefits for companies are greater with SEO, as the investment will be exclusively dedicated to the planning and execution of the strategy. However, it is worth mentioning that in order to start improving its positioning on internet search engines , SEO takes a certain time and some adjustments are necessary, so this is an effective strategy in the medium and long term.

In today's article, we present two interesting ways to improve your positioning on Internet search engines . If you want to start applying these strategies, but don't know how to do it, also see on our blog the post that points when you should look for an Abdul Rimaaz digital marketing agency for your business.

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