Thursday, 4 March 2021

15 SEO techniques to position your website

 

Worpress is the most used content manager in the world. It is intuitive and easy to use even by people without much knowledge in the area. In a few minutes you can publish a post with images and videos ready to be shared on social networks and viewed in search engines.

 Competition worldwide is focused on putting websites in the top positions of search engines. For this, strategies and tools have been created, which have proven to be effective in achieving web positioning .


 Here are 15 SEO techniques to improve your chances of being seen and appreciated by search engines :

 1. Generate functional URLs

 If a person is doing a search and a URL like this is found:

 Little will you know about the information contained therein. But if this URL is found otherwise:

 Surely just by looking at it you can get an idea of ​​the content of said URL.

 By default, Worpress generates URL's like the one initially indicated in the example. In order to adapt the URL so that it has relevant content and for SEO , you can configure the Worpress so that it automatically takes the name of the post as the URL.

 To get the Worpress to put the post title in the URL, the following steps must be followed:

  • Enter the WordPress administration panel.
  • Click on
  • Select Permanent Links.
  • Select the Entry Name option.
  • Click on Save Changes at the bottom.

Note: Existing URLs should not be changed as it may cause an SEO nightmare. The new settings should apply for future posts.

 2. Convert HTML and JS code to AMP to speed up mobile browsing

 AMP allows to accelerate the loading of content on mobiles. Currently, most of the accesses to the internet in the world are done through a Smartphone or a Tablet. For this reason, special attention must be paid to presenting content quickly and efficiently.

 In order to apply mobile acceleration to Worpress, you can do 2 ways:

 Installing an AMP plug-in : Some are better than others on the internet and their installation is usually simple.

Hire a developer: You can hire a developer to program a tool adapted to the site's requirements. The advantage is that because it is new it is not saturated in the market.

 3. Write the titles and meta descriptions in an organized way

 The Yoast SEO plug-in is a powerful tool for monitoring on-page SEO . It allows you to write titles and descriptions and focus everything on one keyword. It also presents detailed report of the optimization of the post, to make adjustments if necessary in the title, the description and the content in general.

 Yoast is always at the forefront of changes on the internet and always releases updates so as not to be left behind. For example, one of the last was to reduce the number of characters from 55 - 70 for the title as the optimal extension for Google.

 Note: Yoast is a tool, it will not do the job automatically. It only shows the status of SEO in the post. There are many actions that have to be done to be successful.

 4. Add a title and alt-tag to all images

 No tools are needed for this. You just have to access the WordPress dashboard and select "Media". Once in that place you can select the images and add fill in the alt tags and titles if it had not already been done.

 The text entered in the fields must contain the keywords used in the post. The legend must be used wisely since if it is not justified it should not be put. This could seriously affect SEO.

 5. Insert rich snippets

 Rich snippets are those that show up prominently in SERPs, appear with ratings and stars or the person's G + profile, and definitely stand out.

 How to use rich snippets in the post?

 The first alternative is to add a plug-in that has been designed for this purpose. Currently there are many which offer different attractions to be chosen.

 As a second option, you can hire a developer to program a custom plug-in. This will bring the added advantage of having total control over the operation of the tool and it can be adapted to the requirements of the site where it is to be installed.

 6. Security in Wordpress is important

 WordPress is characterized by being very friendly for its use and administration. But this does not protect you from malicious attacks to breach your security. The fact that it is so popular makes it a safe target for all types of aggressors.

 The themes and plug-ins can contain security flaws, opening through them a door that violates the security of the site. Search engines look favorably on well-protected sites, therefore it would be another contribution to positioning.

 In the market there are a large number of plug-ins that guarantee security for sites designed in WordPress . You must choose from those with the best ratings from users. That way you will have a point of comparison to choose one of the best.

 One of the most used today is WordFence which is an open source business class plugin.

 7. Caching helps loading speed

 Worpress allows through plug-in to store in the cache, pages, database, queries, etc. This drastically reduces the loading and operating time of the site.

 There are several options to be considered but one of the most popular is W3 Total Cache which is backed by a large number of users who are constantly evaluating the performance of the plug-in.

 8. Controlling SPAM comments is a mandatory action

 If these types of comments are not controlled. The posts can be seen flooded with thousands of comments that contain links to other websites. Most of the time these websites can seriously damage the reputation of the site in the face of search engines.

 Generally, SPAM comments are aimed at redirecting traffic to pharmaceutical, gambling and adult content websites. To prevent this from happening, you must install a plug-in that blocks all these SPAM comments.

 The most used and efficient plug-in of the moment is called Akismet , which guarantees security as far as SPAM is concerned. It also shows a statistic of how many messages you have blocked. Akismet is a free plug-in and can be easily found on the web .

 9. Visitors should be kept interested in content and comments.

 Just as there are SPAM comments, you can also find real comments from people interested in the content of the post. These comments are very valuable and should be responded to promptly and displayed in the post.

 The fact that a visitor verifies that there is interaction between the visitor and the administrators of the site generates a feeling of trust that translates into greater permanence and even a new comment.

 In order to be able to handle comments efficiently, all you need to do is install a related comment plug-in.

 10. Allow content to be shared on social media

 Social networks in an infinite diffusion medium if they know how to use them . It is advisable to allow people who visit the site the opportunity to share the content. When a person shares any content, it indicates to other people that that information was valuable, therefore they could be interested and visit or simply share it again.

 Search engines give weight to the social interaction of the sites to measure the relevance of the information published on them. All this translates into a further contribution to web positioning .

 11. Perform frequent site backups

 Performing periodic backups allows you to have a contingency prepared at the time of a disaster due to security attacks or failures in the server where it is hosted.

 With a recent backup you can restore almost everything in a short time . Only the last changes that have been made after making the backup would have to be restored. For this, there are plug-ins specialized in making backups in scheduled periods. In this way you can have a high degree of tranquility.

 In order to choose the best plug-in, the evaluations made by its users must be evaluated. On the internet there are excellent free options.

 12. Optimizing the database improves performance significantly

 As sites grow, the volume of data they handle increases exponentially. Therefore it is of the utmost importance to maintain the database from the beginning.

 If you don't have an optimized database, the site will take longer and longer to load its pages. For search engines, loading time is important for positioning. It is best to install a plug-in that is responsible for optimizing the database.

 The most recommended plugin so far is WP-Optimize, it is easy to install and configure. When installing it you will be able to notice the difference in the loading time of the site.

 13. Generate a dynamic sitemap.xml

Sitemaps allow search engines to understand the internal structure of the site quickly and efficiently. In the case of not having it, the search engines could ignore some pages because they were not found.

 Therefore, it is essential to generate the sitemap to reduce time and give visibility to the entire site . It is recommended to use Google XML Sitemaps, which is a plug-in that allows you to generate the sitemap of the site automatically or manually.

 14. Form security is important

 Unprotected forms are often the victims of attacks to compromise site security. S and suggests using CAPTCHA therein to evade automated attacks or mass. If the forms are vulnerable, they can be filled out thousands of times, inflating the database until the site collapses.

 To avoid this type of attack, we recommend a plugin that allows adding security to the forms. One of the most recommended is called CAPTCHA.

 15. Search engine guide

 Search engines use robots that move around all webs in search of new pages, updates to them and pages that no longer exist. This in order to be able to have the information updated in real time.

 Search engines can be helped by creating the robots.txt file which will contain information relevant to search engines telling them where to crawl and where not to crawl.

 Once the robots.txt file has been written, it must be uploaded to the root of the site.

 To finalize some considerations to take into account

 Optimization is important but it is not everything . Ultimately, the most important thing is to have relevant content that offers the visitor what they were looking for. A fully optimized site but the content does not match the search criteria by which it was found. You will surely lose the attention of search engines and people quickly.

 SEO techniques are just a reference that allows search engines to be more pleasant, greatly facilitating their work. There are other actions that are carried out outside the page that allow to improve the positioning.

 The idea is to combine SEO techniques with quality content and share on social networks . Always thinking of people and giving them solutions to their problems and concerns.

 The security of the site and keeping it optimized should be a priority for everyone who wants to have a site that is pleasing to search engines. This will serve to keep the information safe and to give search engines the necessary confidence to make it a plus in terms of positioning.

 

 

 

Posted by: Abdul Rimaaz

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