Monday, 25 January 2021

Top 3 Reasons Your Google Competitors Are Better Than You

 One of the most frustrating experiences is to type in the perfect description of your business or product on Google and see your competitors appear before you. Or even worse, see your competitors, but your website is nowhere.

 If watching your Google competitor get FREE impressions and clicks isn't enough to get your competitive spirit going at high speed , here are some statistics that will help you get that boost. Good reading!

  • 61% of Internet users research a product online before making a purchase;
  • There are more than 3.5 billion searches on Google per day;
  • 30% of people click on the first result on Google and 75% do not go beyond the first page;
  • 57% of B2B marketers said that SEO generates more leads than any other marketing initiative;
  • 76% of people who conduct a local survey on their smartphones visit a business within 24 hours and 28% of these surveys result in a purchase.

Now that you've made SEO a priority, the next step may seem daunting. With over 200 SEO ranking factors, what should be the focus of your business that will have the greatest impact?

What to do so that your Google competitors are not ahead of you?

While there are general good SEO practices that apply to all sites, the SEO strategy for websites can vary significantly based on the industry in which you operate, what your business objectives and priorities are, and the focus of this piece: what your Google competitors are doing?

Conducting an SEO competitor analysis is one of the best ways to identify what gaps your website has and how to close them. Here are the top 3 reasons why your SEO competition is outperforming you:

1. Your Google competitor has better content than you

"Content is king" . If you're in the world of marketing, you've probably heard Bill Gates' famous prediction about what will control the Internet more than once. And when it comes to SEO, Mr. Gates is not far behind.

 In a rare look at Google's algorithm, a Google representative said that content and links are the two most important factors in SEO ranking. We'll get to the links below, but first it's important to understand what quality content means in the SEO world and how to determine how your content compares to competitors.

 What does Google see as high quality content?

 When search engines determine the quality of the content on a given page, they analyze a variety of signals that indicate whether users find the content useful for each query. These signs include:

  • Content exclusivity;
  • Keyword and related keywords;
  • Content length;
  • Formatting;
  • Pronunciation and grammar;
  • Readability of the content;
  • Page CTR;
  • Content actions.

How should I analyze my competitor's content? ”

While it is still important to analyze the metrics listed above, often the best way to compare content is to ask the simple question: what content on the site best answers the questions users are asking about this topic?

Often, this simple question opens a flow of ideas on how you can improve the quality of the content on your own website, either by adding a new copy to existing pages, restructuring your content or creating new content.

2. More website links for your competitor

Another reason why your Gloogle competitors are outperforming you may be due to the number of other sites linking to theirs. Links have been an important part of Google's algorithm since the beginning.

The idea of ​​linking a classification factor was based on the principles of academic research papers. The more citations a research article has, the more authoritative it will be in the field . The founders of Google applied this same concept to the search engine methodology: the more links from other sites a site has, the more authoritative it is for Google.

If your site is significantly delayed, the growth of your backlink profile needs to be part of your SEO strategy .

The growth of your backlink profile can be achieved in several ways, but one that we find especially effective is influence marketing.

3. Your website is more search engine friendly

Your website may have the best content in the world, but if Google is unable to read your content, you may also not have a website in the eyes of Google.

Ensuring that the content you want to display in search results is fully crawlable and indexable is essential.

Just making sure that the search engines can read your content is half the search engine friendly battle. As Google's algorithm has matured over time, there are several additional factors related to how technically your site is technically correct.

 Below are some of the most important technical factors for SEO ranking.

  • If your website is compatible with mobile devices;
  • Use of HTTPS;
  • User experience of your website;
  • How fast your site loads.

Comparing your site to your competitors' sites on all of these technical factors can help your team determine where your gaps are and how to overcome them.

 Define your SEO strategy and implement it.

 Analyzing your strengths and gaps compared to Google's competitors is a great way to start shaping your SEO strategy. Taking the time to do research before implementing a strategy will help you set expectations with your stakeholders and ensure that you are investing time and resources in the changes that will have the greatest impact.

If you don't have the knowledge or the resources internally, it may make sense to look for an SEO management company made up of experts, as well as experts in content, development, design and analysis that you can access when it makes sense. Either way, making SEO a continuous priority will ensure that your website stays ahead of Google's ever-changing algorithm.

Continue the conversation! Comment and share this article , and if you still have questions about your SEO please contact us , we will be happy to serve you.

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