Wednesday, 20 January 2021

5 Digital Marketing Trends for 2021

 

As the digital marketing industry evolves, so do you. Our rallying cry at Abdul Rimaaz “We will be better every day!”. So our team spent a lot of time researching digital marketing trends for 2021 to ensure that our customers remain at the forefront.

 In the coming year, we are encouraging customers to focus on improving the customer experience through personalized and conversational content, which will be realized in several ways.

 Get ready for exciting discussions with our analysis of the five digital marketing trends for 2021:


  1- AI is just getting smarter (and being used more often)

 Artificial intelligence (AI) is informing brands about their customers' buying habits. The software is improving in modeling how customers find your products and interact with your brand.

 From CRO (conversion rate optimization), PPC (pay-per-click) ads and content creation with AI technology, artificial intelligence is learning how to better engage with the company's audience. AI can identify customers who are ready to leave for a competitor.

 2- Image search, voice search and voice assistants

Image search allows users to upload a photo of a product, book, painting or business card. This, together with voice research, makes it clear that companies need new strategies to adopt this technology.

 Errors made by voice assistants (Alexa, etc.) are greatly reduced by AI.

 3- Say “hello” to chatbots

 Friendly, quick to respond and built with the incredible ability to never lose patience, chatbots are changing the way customers interact with brands.

 These virtual assistants are informed by AI, chat in real time, day or night, and many customers prefer these interactions. If your company handles many FAQs on a daily basis, introducing a chatbot can increase customer satisfaction.

 4- The video is not leaving

 The video airs, making it more research-friendly (thanks again, AI) and immersive.

 Video is used for marketing, IT, internal communications, customer service, HR and more. Think about how your company can start using video creatively in the early months of 2021.

 5- Cybersecurity is the biggest concern

 Data breaches for businesses are at an all-time high. Creating a safe space for customers to interact, buy products and share personal information is critical.

 Following the General Data Protection Regulation (GDPR), about 80% of multinational companies can fail to comply with the GDPR if they do not understand modern data protection regulations. Study and ensure your compliance before 2021 starts.

 To learn more about these digital marketing trends, subscribe to our blog and stay on top of all the news.

1 comment:

  1. It is amazing and wonderful to visit your Blog. digital marketing agency in London i really enjoyed reading this,Very helpful information..

    ReplyDelete

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