Friday, 29 January 2021

3 steps to an effective digital adoption strategy

 

If you followed our latest articles here on the Abdul Rimaaz blog, you have already realized the importance of having an effective digital adoption strategy .

Even with large investments aimed at implementing digital transformation, without a well-designed strategy, your company is at risk of losing time, money and market positions.

 This can happen because when your company doesn't focus on digital adoption, poor usability will prevent you from achieving a positive ROI .


 In addition, employees may be frustrated by the complexity and lack of awareness of all these changes.

 Find out how to develop an effective strategy and put your company on the path of digital transformation and success in this new global corporate scenario.

 Why bet on a digital adoption strategy?

A digital adoption strategy is essential to experience all the benefits of a digital transformation.

 According to a survey by McKinsey , more than 50% of companies said that the adoption of new digital solutions is part of the organizational strategy.

 As companies continue to allocate more resources and budget to their digital adoption efforts, the need to ensure a positive outcome increases.

 If your company meets these digital adoption requirements, you are already halfway to putting your digital transformation on track for success.

 Here are the three main steps to develop a successful digital adoption strategy:

 1) Define a purpose and a new mindset

 According to the same survey we mentioned above, users are 3.5 times more likely to contribute to a successful digital transformation when they believe their leaders have correctly communicated the purpose of the digital tool.

 Creating a plan and communicating it is a mandatory digital adoption. If the ultimate goal is transformation, what are the milestones for getting there? What does it mean for your company to have digitally transformed?

 Take time at the beginning to define a clear objective, a strategy and a final objective in order to provide adequate introductions and measurements for success.

 2) Create a dedicated digital adoption team

 To achieve your digital adoption goal, your company will need a strong and dedicated team working on it.

 Start with digital adoption by appointing someone to take the lead - as a digital adoption manager.

 A digital adoption manager will have a team that aims to provide coordination and oversight between departments over the use of digital tools and will work to maximize them.

 Almost half - 47% - of survey respondents reported that implementations are most successful "when people with the most relevant expertise develop the business case for digital solutions," according to McKinsey.

 On the other hand, only 18% reported success when the team that leads the implementation is composed mainly of individuals from the management team.

 It is always helpful to have the support of management, but make sure you get other opinions and ideas from people with experiences that are also relevant.

 With a team of multifunctional experts at the helm, your digital adoption will continue on your path to success.

 3) Create a digital adoption strategy

 Generally, the manager and the digital adoption team should also define the digital adoption strategy.

 They know all the points in the process and are better equipped to deal with integration problems and employee needs.

 When creating the digital adoption strategy, your team will need to answer the following questions:

 ·         Who will be responsible for each part of the initiative and what is needed by top management?

·         How should this new digital profile be presented to our users?

·         What are the change management and engagement strategies?

·         What are the main performance indicators?

·         How to keep digital tools up to date in the long run?

 It is necessary to determine all the members involved, the measures of progress and the long-term strategy. The combination of these factors is decisive for a successful digital adoption strategy.

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