Wednesday, 30 December 2020

Pay per Click (PPC): a useful guide for your business

 

Pay per Click (PPC): a useful guide for your business

Index of topics covered

·         What is pay per click or PPC?

·         How does it work?

·         What is it for

·         Who should invest in pay per click?

·         Why invest in Pay per click

·         Why you need to choose the right Google Partner to run your PPC business

·         Which search engine should I do pay per click activities on?

·         Is it enough to choose a partner Google agency to guarantee a good PPC campaign?

What is pay per click or PPC?

Pay per click is the tool to get visitors interested in your products or services on Google and on search engines and on the websites of their circuits.

It is the ideal way to be found at the right time in the right place.

How does it work?

With the Pay per Click activity (also defined as Google Adwords, SEA, search engine advertising, or SEM, search engine marketing) you can purchase paid visibility at auction: only if the visitor clicks on your ad you will have to pay the agreed amount during the campaign preparation phase.

What is it for

Pay Per Click allows you to attract qualified visits to your site, blog or e-commerce and is immediately effective: as soon as you pay, you appear in the SERPs (search engine results pages) and intercept potential customers using the levers of permission marketing.

If used well it is an extremely effective tool.

Who should invest in pay per click?

Google AdWords and Keyword Advertising campaigns are aimed at companies and professionals who have a site and who want to:

·         Increase the number of new visitors,

·         Increase conversions,

·         Improve your business

·         Using the online channel.

Why invest in Pay per click

If your SEM specialist works well, if he has properly set up the campaign and set the right metrics to measure (KPI),  the return on your investment ROI will be maximum .

By better managing the campaign, working up to positive and negative keywords, optimizing descriptions, creating landing pages capable of converting, appropriately setting the geolocation of the ads,

He can:

·         Increase the number of unique visitors;

·         Increase the quality of visits through the prior study of buyer personas;

·         Reduce the cost of clicks or cpcs;

·         Reduce the bounce rate or bounce rate;

·         Improve the ctr (click to rate) of every single keyword and campaign

·         Increase the number of conversions

·         Decrease the cost per conversion.

Why you need to choose the right Google Partner to run your PPC business

If managed badly, Pay Per Click can turn from a productive investment to an unprofitable source of spending:

So you have to choose a company that can maximize the value of every cent you spend, the best partner to increase the return on your investment.

Which search engine should I do pay per click activities on?

It depends on what your target audience is.

If you work in Italy or in Europe, Google holds over 90% of the market and it is logical to invest the budget mainly on the Mountain View engine.

Investing in Bing and Yahoo, however, could make sense because perhaps with an appropriate strategy you could acquire interesting clicks at an excellent quality / price ratio.

A separate discussion applies to other markets such as Russia and China.

Is it enough to choose a partner Google agency to guarantee a good PPC campaign?

No, there are hundreds of Google Partner agencies and if you want to make sure your money turns into an opportunity multiplier you need to:

Know the budget that the agency manages annually on behalf of its clients:

Make sure that the SEM agency also has SEO skills (proven and not bragged).

In fact, if the organic positioning obtained through the search engine optimization activity has nothing to do with the activity of Google Adwords, the SEO skills of your agency are a guarantee that those who manage your money know the rules of search marketing inside out. (also because the organic positioning activity in 2018 must necessarily accompany the bidding activity).

The managed budget is a guarantee that the partner Google agency is used to managing important campaigns and has real expertise and is able to provide you with maximum support.

Tuesday, 29 December 2020

What is online reputation and how to build it with SEO and digital Strategy?

If you have understood that your reputation , online and otherwise, what is being said about you on the web and in the real world, is:

the most important accelerator you have to bet on for your success;

the only way you can ensure your earnings and profitability in lean times;

the lever to beat the competition and to give lasting credibility to your company and your professional career (also in Italy);

if you have understood it follow me and you will find out how to earn by building your new image.

You will make an excellent investment and you will abundantly repay the time you give me, in fact you will discover:

because online reputation is now an indispensable asset ;

because web reputation creates continuous value and opportunities over time;

what is the economy of reputation and why its importance is destined to increase;

how to sell more and better thanks to a good brand or a good name created thanks to a web reputation management strategy ;

how to build a career or a company around credibility based on storytelling and SEO : that is

how to use the corporate blog and content marketing to become a reference brand or professional;

how to make Google your digital identity card or business card;

how to use social media marketing and influencer marketing to strengthen digital identity ;

how to use inbound marketing to turn online reputation into money (and live happily);

how to monitor your web reputation and defend yourself from attacks by bad guys and reputable buyers

Are you ready? Let's start the journey!

Index of topics covered

Because your reputation is your most important investment

reputation = opportunity = business.

reputation = web reputation = online reputation

Because your web reputation can be the secret of lasting value or it can ruin you

The reputation Economy and its growing importance: the numbers

How to sell more and better thanks to a good brand

How to build a career or a company around credibility based on storytelling, SEO and positioning

the construction of the web reputation through the company blog or corporate blog and content marketing

brand reputation management: that is your ear and your online radar.

Beyond social media listening

Online PR blogging and native advertising

Do you want to build your online reputation?

Because your reputation is your most important investment

"A good reputation is worth more than money."

Publilius Syrus

"The two most important things do not appear in the balance sheet of a company: its reputation and its men."

Henry Ford

If you have read the phrases of Henry Ford and the Latin poet Publilius Syrus, you will have understood how a good reputation has always been a winning card for building careers, companies, economic fortunes.

The Internet has not changed anything conceptually: in all ages, credibility and fame have been very important economic factors capable of delineating the boundary between success and failure.

Remember, man is always equal to himself: technologies change scenarios and the entry of the web has only dramatically increased the importance that a good name has for the fate of the business, so much so that that is said about you has become the true, only treasure on which to invest in the information age.

The trust, the trust, the "perfume", the sensations that you are able to make the market perceive are the essential keys to build your success.

The reason is very simple to explain: markets have always been conversations but today, as ever, in the world it is flat and hyperconnected, it is very easy to exchange and find information in real time and, what is said about a company or a professional, is which has become a fundamental asset, an indispensable added value for those who do business (but not only!).

Have you ever wondered why if there is a serious health issue in the family you look for the best specialist at whatever cost and ask for information from those who have had previous experience or from experts in the sector?

 

Why, if there is a problem, do you adopt the same methodology for an accountant, a lawyer, a physiotherapist, a pharmacist rather than another?

Why are you looking for the most prestigious school for your child's future, compatibly with your possibilities (indeed you often make immense sacrifices to give your best, whatever the cost)?

Why do you prefer a car, a watch, a suit, a pair of shoes or a cell phone?

For his reputation, for what is said about his professional past, for the feelings and expectations he transmits or for the strength of his brand.

Now you know the success equation:

reputation = opportunity = business.

And since you are a crafty and shrewd type, you fully understand that in the age of the web, information and conversations about you, your work, your product ARE ONLINE.

Obvious: today, since the web has become the first source of information research and since billions of conversations take place on social networks, in real time, we can say with absolute certainty that:

reputation = web reputation = online reputation

Whether you like it or not, online is beautiful and you can't help it (I must have heard this before!).

Even those who believe they are not on the Internet, since they do not have a site (it happens in 2019 ...) or do not frequent social networks, cannot escape such a rule.

Alas reputation is not what you think of yourself, but what others say about you.

Today, many write reviews, post photos, blog and post on the web, leaving an indelible fingerprint that speaks about you and your work and, whether they like it or not, will influence the choices of future customers.

Are you still sure you are not online? (Do not worry if I have not convinced you, soon I will give you concrete examples that will make your certainties collapse ...)

Because your web reputation can be the secret of lasting value or it can ruin you

I repeat myself, but I do it for a good purpose: with the arrival of web 2.0, that of search engines (Google, Bing and co), of Social Networks (Facebook, Twitter, Instagram, Linkedin, Pinterest) of platforms instant messaging (WhatsApp, Telegram, Messenger, Snapchat, WeChat) that of market places based on reviews and reviews (Booking, E-bay, Tripadvisor, Amazon just to name small little names) conversations, media buzz, what it talks about you online, it marks the difference between wealth and prosperity or failure and despair.

Digital identity cards, which are obtained by analyzing public information concerning a brand, a professional, a shop, a politician are consulted 24 hours a day, seven days a week, 365 days a year.

 

Since you are the smart guy, before you spend a fortune on business cards, business cards, advertorials in newspapers and magazines or posters, or ruining yourself for a super mega awesome office, think deeply about what the real levers of success are era of information.

 

Keep this in mind: a negative review, an unclear story, a dangerous homonymy, a photo or video published in a moment of weakness or private, or even simple "online anonymity" can affect your career or business over the years. to come (have you ever heard of the increasingly pressing demands for the right to be forgotten?).

 

I scared you but if you don't believe the words maybe some numbers ...

 

The reputation Economy and its growing importance: the numbers

Just a few days ago on sole24ore an article was published which highlights how the online reputation deriving from the opinions issued by customers (or artificially manipulated: so-called astroturfing) has a variable incidence from 5 to 9% on the total turnover of a company .

 

The source is not specified but it is intuitive that these are likely numbers: the impact is even heavier on the products and services that are purchased online.

 

If you have already made a purchase or booked online you already know the mechanism: the final decision is certainly influenced by what is said (buzz) about the product, the seller, his seriousness, compliance with delivery times, the way he manages customer care, etc.etc.

 

As I mentioned, the speech is valid not only for those who have an e-commerce or sell online on vertical portals: today the Internet is not a market but "THE MARKET" for everyone.

 

If you think about it, there are many restaurants and hotels that do not even have a site but whose survival (especially if they are located in areas that live mainly from tourism) depends on the (real or manipulated) judgments issued by customers who have visited the structures previously. .

 

How to sell more and better thanks to a good brand

Now you know that many of your prospects for survival and growth necessarily pass from building your reputation and monitoring and managing the flow of opinions regarding your business, your service or product, perhaps you are not yet clear how to monetize a good brand reputation.

 

Much depends on your starting situation and your goals:

 

Maybe you are looking to expand your customer base and your good name. In this case, a good web marketing and web reputation management strategy can become the tool able to open the doors to the market for you (able to make you sell more = greater market share);

 

Maybe he wants to increase your perceived value, and raise the fee or the price and consequently the profits (if I mention you Rolex, Chanel, Hermes, Ferrari, what comes to mind?).

 

You understand: if you have a reputation as a super consultant or sell services or products that the market judges at the top, you can guarantee yourself higher margins and you will be considered the leader in the sector (your online business card will be the key to earning you more respect to those who do not inspire your same degree of trust).

 

It seems an abstract concept but since I like to make myself understood I will give you an example: in the wine sector we often talk to companies, which claim that they do not have to invest in reputation and web marketing because they already sell all their production (perhaps to a single importer and below cost. …).

 

But is the business objective only to sell all production or also to increase its value to ensure a relevant competitive advantage and a unique positioning?

 

Do you want to be considered the anonymous product or service, easily replaceable "meat from the slaughter" and demolish yourself with a suicidal policy of discounts, special offers, 3 × 2 or raise the bar and become THE LEADER (and get paid accordingly)?

 

Do you understand the concept?

 

The same rule applies to your business: whatever it is!

How to build a career or a company around credibility based on storytelling, SEO and positioning

That is how to use the corporate blog and content marketing to become a brand or a reference professional (thought leader) and make Google your digital identity card or your business card.

Here, as a good sorcerer's apprentice, you are learning all the secrets related to web reputation and its management.

At this point, after a lot of talk, you may be wondering: well but how do I build a brand identity ABLE TO

LET ME CONQUER THE MARKET,

INCREASE MARGINS,

LEAVE THE COMPETITION AT THE POLE ?

You will hear something different and of fundamental importance than what you usually hear when it comes to monitoring sentiment and online discussions.

Golden Rule No. 1 : reputation must be deserved is not a bluff.

 

If you believe that reputation is built ONLY with advertising and mass communication techniques, once used by newspapers, radio and television, you are completely off track.

 

If you believe you can scam the web, there is no tactic or tool that can be used. But if you are serious about your job, if customers trust you, if you have an effective, beautiful, performing product, if you have high level skills, if you care about your customers, if you have an element that characterizes you, then I give you a great news:

 

The content marketing , a good strategy of visibility and organic ranking on search engines and a ' good agency expert in the ranking on search engines along with a web reputation management strategy can make your fortune.

 

Golden Rule No. 2 : you first of all have to talk about yourself, tell your story or

 

the construction of the web reputation through the company blog or corporate blog and content marketing

Quiet no miraculous recipes, no promises of imaginary Eldorado, no "American", I quickly draw you (just a little effort ...) a picture of what you can realistically achieve in the Italian market by writing content for the web with a reasoned strategy.

 

First of all, you flood the web with information of which you are the source and over which you have absolute control (possibly removing the relevance and visibility of what others say about you): when you search for your Google name and companions, social networks return images and messages. chosen by you (do a reputation building attack action).

 

Not only that: the company blog (or corporate blog) together with the content strategy created for the site and for social channels is a powerful tool to sell and do business in the hands of successful companies and professionals who explain to the market how they operate, which skills per year, the quality of its services and products (and which therefore enjoy the considerable bonus of building an audience and being perceived as examples to follow so-called thought leaders).

 

If you then choose to use a strategy aimed at giving you maximum visibility on search engines for the most important keywords in your market (with an SEO oriented strategy) you will also attract a large number of qualified traffic "educated and ready" to buy your services or products.

Translation: YOUR SITE DOES NOT REMAIN A LOST SHOWCASE BUT BECOMES A CONTACT AND VISIT ENGINE ABLE TO GET YOUR BUSINESS TAKE OFF.

To do this, of course, you must contact an expert agency in SEO and inbound marketing, or the science of attracting customers on the web and converting them into contracts and contacts.

Remember, without this positive image-building activity, monitoring is useless: prevention is better than cure (this too is not new ...).

Obviously, once you have built the image you have to be hyper-reactive (the bad guys, the discontented and the critics are always around the corner) and carry out a scientific monitoring activity and use the techniques of

Brand reputation management: that is your ear and your online radar.

Brand reputation management is the discipline that deals with verifying, and monitoring, the digital health of your brand. There are software and tools (some free and some paid) that allow you to scan the net to give you a real-time picture.

If you want to get an idea of ​​your digital health and receive free news on your account, you have two tools available: Google Alert and Social Mention.

By properly setting the tools (it's very simple, you will find dozens of guides), you will already have a rough idea of ​​what is said around your name on social media and if updates appear in magazines or online posts.

By entering the name of your company (or yours) on the Google search rectangle and then scrolling through the first 30 results, you can immediately see if there is something wrong.

 

These measures are better than nothing but they certainly do not constitute a real Brand Reputation Management activity.

 

The latter is organized in a scientific manner with predetermined objectives and deadlines, in-depth analyzes (made with the use of paid tools), precise and accurate reports, planned actions and reactions.

Beyond social media listening

The activity in question in addition to social media listening (i.e. listening to what happens on Facebook, Twitter, LinkedIn, etc.), also useful in real-time customer care, and examining that which is said on sites, blogs, trade magazines, also monitors what the competition is doing.

Yes, because since the smartest companies have understood how the game works and unprofessional agencies support them, the market of fake reviews (astroturfing in fact) has developed, reviews of users bought (and often non-existent) sold "so much per kilo" . (It's the same phenomenon we've seen in other areas of social media marketing and SEO).

Knowing how those who can take away important slices of the market move is no small information. Not only that, you must also beware of those who also have the bad habit of throwing mud and discrediting the work of others.

Trying to keep under control and strictly mark the wrongdoers is not an easy task and is a job to be entrusted to those who know the right tools.

Online PR blogging and native advertising

There is also an activity, which in the US has become an art (with us it is just in its infancy) which consists in encouraging positive comments from "real" customers who are satisfied with the product service received and who of the natural evangelists.

There is nothing unfair and unfair in this case: it's just about reversing the bad national habit of leaving reviews only when there is a complaint to be made. How many satisfied customers do you know who can bring positive testimonials about your business who have never written or talked about you online?

Open your eyes, they are a treasure that you keep hidden from the world and that could help your business not a little. Then there is all the online PR (public relations) activity that can make you known by bloggers and influencers in the sector: to be appreciated and to talk about if those who have a wide echo and a following (or reach) significant is a non-negligible asset.

Furthermore, even if you want to do native advertising (i.e. write informative articles for promotional purposes) in important trade magazines, you must rely on experts in the art of content to create content that does not sound and is not useless advertising but something that can bring value to your potential customer.

Saturday, 26 December 2020

How does a construction company work? Management and processes of construction companies

 To understand the management and process of a construction company, let's start by first defining what is construction? This is defined as the technique or the art of manufacturing some infrastructure and in the participation of carrying out rehabilitation and / or restoration of a work.

There are multiple types of construction in the world, among an infinity of houses and buildings in general, and they are classified according to their structure and construction material.


 • Residential Construction

 The residential structures are exclusive for the dwelling of people and to help in daily activities. The best known residential structure is the house, however, there are more scales of residential structures; for example, the things that only the wall separates them, that is to say, they are together; condominiums and apartments. They are considered as medium-scale residential constructions where several families are established. In addition, skyscrapers are large-scale where multiple residential-type family structures are installed.

 • Commercial Construction

 The types of commercial buildings are made up of shops, restaurants and offices. Stores can be independent or associated with others to establish shopping centers and thus not only a simple building, but a large building.

 • Industrial Construction

 Industrial types are used to manufacture, process, or develop products and materials for communities. For safety reasons, most of these types of buildings are separated from the others, since they are usually a source of contamination. Industrial structures can be of any scale, from a space the size of a room to an entire warehouse or block of warehouses.

 • Construction of public works

 Whether infrastructures or buildings, promoted by a public administration (as opposed to private work) aiming at the benefit of the community.

 • Institutional Constructions

 Institutional building types support all other types in a community, including hospitals, fire stations, police station, courthouses, executive and legislative departments, stadiums, and parks.

 Knowing this, you need people and therefore companies trained to develop these aspects, that is the work of a comprehensive construction company like MT65 SOLUTIONS LTD.

 Therefore, these companies are production units which are made up of labor and capital, whose activities and objectives are aimed at giving a common good to different markets, in addition to taking care of the safety of their workers and the people involved in the play.

 Construction companies must have the entire team specialized in both infrastructure and labor for the development of any project based on building. regardless of the type (for example) of soil you have (that is, if it is fine or thick, stony, humid, sandy, mixed, clayey or limestone when it is abundant in salts) in addition to the handling of construction materials such as cement, rods, partitions among others.

 One of the main goals for a construction company is to offer an excellent service in accordance with what was previously stipulated in the project and in its due contract, which the client is in accordance with what is marked within it for the beginning of the execution of the work, The operations to be carried out in the project must have been explained in detail during the phases prior to the operation: project definition and design. When the construction project has been approved, the construction company will start with the labor. Each work plan manages a delivery time, taking into account the unforeseen events that may arise.

 What are the areas that make up a construction company?

 The management side of a construction company involves three important functions: finance, operations, and marketing.

 ·         Finance : It is in charge of organizing the budgets for the collection of the project that is carried out, to pay all the collaborating personnel.

·        Operations : Carries out the planning and logistics to carry out the project that is being carried out and comes to fruition.

·         Marketing : The construction company must know well the market and its sectors to which it is going to go, to market its services.

 Among the main activities that a construction company has are:

 • Contact with the client

 To develop deals and executions of new projects

 • Coordinate the uniformity of the supplies necessary for construction

 To determine costs in budgets and their due planning when developing

 • Project supervision

 Which guarantees to deliver quality results in accordance with the provisions of the contract

 • Measuring productivity

 This is developed to check work standards, development statistics and strategy functionality.

Thursday, 24 December 2020

How to create a business strategy?

 

Having an adequate business strategy is a fundamental factor that can contribute to a business having a long and prosperous life.

 In his book "How Do the Best Leaders Lead?" International consultant Abdul Rimaaz says that to define an effective business strategy, the entrepreneur, the businessperson, or the executives, must work primarily on their ability to achieve goals and objectives.


 This method can be implemented in four steps:

  Clear business goals: it is important to define short, medium and long term goals, that is, one, three and five years respectively. It must be indicated in each case what the company must achieve, with measurable and precise goals with deadlines to achieve them. Goals can be qualitative (achievements that add value in terms of reputation to the company) or quantitative (which can be established in financial or numerical terms). For example, certain billing levels can be set as goals for each designated period.

 Clear objectives: when we talk about objectives, we refer to the partial goals that must be achieved to achieve greater goals. For example, if we intend to achieve the goal of tripling sales in three years, we must establish in that period of time the fulfillment of certain measures that will lead us to that goal. These steps to be taken will be the objectives, and must be clearly established.

 Strategies: are specific methods designed to achieve the established objectives. Different strategies can be developed depending on the goal or objective. It is always recommended to have a plan B in anticipation of more complex scenarios.

 Detailed plans:  there is a rule called 20/80, according to which 20% of the time we spend planning how to achieve our goals and objectives should save us 80% in execution times. This means that having specific plans to execute the strategies can help us make our work much more productive.

 Detailed activities: the activities to be carried out within the company must be specified, all based on what is established in the strategies and plans.

 On the other hand, to get a clearer picture of your business strategy, Brian Tracy recommends asking yourself the following questions about your business:

 What do you want to sell? Remember that we should not only refer to specific goods or services but also to concepts ("At Kodak we sell cameras, photographic paper or film, we sell souvenirs").

  •  Who will it be sold to? Clearly define the target audience and its characteristics.
  • Why would the customer prefer our product or service over our competition?
  • Do we know how to attract our potential clients?
  • What will our sales channels be?
  • Who will be our sellers?
  • How much will we charge for the product or service?
  • What will the profit margin be?
  • Will this profit margin have opportunities to grow?

Wednesday, 23 December 2020

The importance of creativity and business innovation

 

Creativity and business innovation are two terms that are spoken quite frequently today, but which are not really put into practice in many companies. Creativity and innovation are not only valuable and essential to achieve business success, but will also help a company to survive in an increasingly competitive market.

  The constant changes that occur in business have been the drivers of this new way of acting within a corporation.

 What is the importance of creativity within a company?

 As the years go by, human beings lose the ability to create and invent with which we are born and it is enhanced in childhood. For this reason, we must continue working on it, since this feature will be of great help for senior positions or business managers.


 Creative work will allow the company to get ahead of the competition and, of course, differentiate itself from it. Not only in the creation of new articles or models, but during the entire production and business process.

 We know that creativity in the world of work is also in continuous learning and development, that is why it is important that all our students enhance it, through our masters:

  Master in Leadership and Management Skills

  What is the importance of innovation within a company?

 Innovation is also a competitive advantage over other companies in the same labor sector. The main problem for entrepreneurs is the fear of taking risks and innovating with a new line of products and services, while remaining passively in the market.

Read also: What is your first step to make a new business idea?

  Therefore, innovation goes hand in hand with business excellence. New entrepreneurs are betting more every day to trust this new way of thinking and working. Above all, in relation to entrepreneurs, whose efforts are based mainly on seeking differentiation? The success of their businesses will be related to the level of creativity and innovation that they have contributed to them.

  For all these reasons, it is very important that the new business and entrepreneurial generations study and promote their creativity and innovation, because their success will depend on it.

 We know the importance of these two concepts, applied to the business world, for this reason we train our students so that they can face problems, fear of change and develop sufficient capacities to improve their situation labor. In our Masters we stimulate creativity and thinking by awakening in the student curiosity, confidence, developing creative talent, overcoming fear of failure, seeking solutions by challenging oneself, looking for sources of inspiration and in the end, creating in the student a brainstorming.

 

 

 

Posted by: Abdul Rimaaz

Monday, 21 December 2020

Business Services and Business Consultants: Finding Your Way in a Complex World

Index   

·         Business services and business consultants: finding your way in a complex world.

·         Business Services: What Kind of Business Consulting Do I Need?

·         Ok, but what can a business consulting firm do for me?

·         Business consulting: types

Business consultant and services to companies: what are the advantages?

Business consulting: cost or benefit?

If you are reading this post it is because you have recently started your own business, or maybe you are already "run in" but would like to change the way you work to obtain more satisfactory results, and in all probability you are trying to understand how a consultant or a service companies can help you achieve the goal without wasting time and money and maybe even avoiding a little frustration.

The world of business consulting is a forest of technicalities and acronyms that sometimes risk easily confusing people, while perhaps we are simply looking for the best way to orient ourselves within our reference market, to solve specific problems or to obtain the best financial levers. for the realization of our business idea.

After talking to you about the importance of outsourcing business services and how to obtain a good Quality Certification so that you can take advantage of many more opportunities in the world of financing and public tenders, let's see today how you can best orient yourself in the large system. of Business Consulting.

Business Services: What Kind of Business Consulting Do I Need?

To understand exactly which is the best professional to turn to, you must first have a clear concept. You will need to understand three things:

·         The problem you intend to solve

·         The exact spot where your business is located

·         The goals you intend to achieve

This presupposes a good analytical skills which is always fundamental in a business activity, because it allows you to predict in advance the problems (not all, of course), which along the way will inevitably make you suffer.

The market is a difficult sea to navigate, but if you know how to steer your sail, you will always find a little wind to help you. So try to understand exactly what your biggest problem is, the one that seriously risks compromising your work.

For some it is the difficulty of focusing on the product or service to be offered on the market through an adequate marketing plan. For others it is the inability to better organize human resources, which often do not collaborate as they should and do not communicate as they could. On the other hand, there are those who need to know their competitors better to be more competitive on the market, perhaps taking advantage of the levers that digital marketing makes available. Others need to increase the financial resources to make investments, or still pursue objectives that allow them to obtain a quality certification useful for participating in some public tenders, or for selling on foreign markets. There are those who need training or information on the potential to be expressed in the market.

In short, the panorama is truly vast.

Ok, but what can a business consulting firm do for me?

We have been dealing with Business Consultancy in Sardinia for many years now, and after traveling a little way we realized that the services we provide more frequently can actually fall into 4 categories.

Business consulting: types

Analysis, management and design : they can help you understand how to start or improve your position on the market. How to best develop your product or service, and how to promote it to your actual or potential competitors. They can also help you focus on the right funding levers (public or tried) you need to start or to implement your business with specific investments. We are talking about services such as management consultancy, the strategic organization of the company, financial consultancy, the preparation of business plans and the management of traditional and digital marketing strategies.

Outsourcing and outsourcing of services: these are support services in the implementation of main activities and processes (i.e. those directly related to the realization of the product or the provision of the service) and support processes (such as those described above) that sometimes businesses struggle to perform.

Quality Certifications : this is the possibility of obtaining an ascertained declaration by a third party regarding your products or services: this declaration aims to certify that the product supplied, or the quality system of the supplier company, are compliant to a specific legislation. In the case of quality, the standards to be taken into consideration are those of the ISO 9000 family, implemented in Italy as “UNI EN ISO 9000.

Human resources training: the difference between a functioning organization and a mediocre one passes from the training of the people who work there, from their ability to adapt to market changes, the evolution of skills and new ways of communicating and managing information. In our opinion, training is one of the most precious elements in a company, capable of making a difference in 90% of situations.

Abdul Rimaaz Business consultant and services to companies: what are the advantages?

Over the years we have learned that there are many more companies that need an external contribution to improve organization, sales and profits than you think. And, often, even the companies in question are not aware that they need it. 

A business consultant can be an effective remedy in identifying easily the problems that risk weakening the organization by working only on the strategic points that help the company to obtain improvements in a short time.

Here are some examples:

• Obtain an external point of view, more objective than those involved in the problems of the company: often from the inside you do not have a complete vision, you focus only on certain aspects, and employees are often not aware of all the mechanisms in such a way that truly effective proposals can be made.

• Having an authoritative, prepared and competent figure, able to work fully within the company dynamics even when the owner is absent, perhaps engaged in various appointments or meetings, outside the workplace. The business consultant lives and breathes the business climate from the beginning to the end of the day by observing the activities in each group or level.

• Having an external collaborator for a certain period of time allows the company to contain the costs of a possible hiring. Furthermore, if the activity of the business consultant is fast and precise, he will be able to make radical changes that will remain forever and will settle in the skills and overall working method of the company.

Business consulting: cost or benefit?

We have reached the end of this post dedicated to business consulting. If at the end of this information you are still wondering whether or not it is appropriate for you to use it, write us using the button below.

Thursday, 17 December 2020

Discover the main types of business consultancy

 

To grow consistently, the company needs to be in line with market demands and tuned in the execution of its projects. However, not always all the answers are easily found: it is often important to have a qualified professional to assist in the process. Do you already know what are the main types of business consulting?

 In this post, you will understand a little about the theme, knowing the importance, the concepts and the steps, and will know what are the main benefits of having this type of service in your business. Check out!


 Business consulting: what it is and how it works

 In essence, the term business consulting is used to describe a set of strategic activities that are developed with clear objectives: to improve processes and leverage results.



 When hiring a consultant - either internally, as a regular employee, or outside, with outsourcing services -, the company expects to obtain, as a final product, a consistent and effective action plan.


 The work mainly includes the tasks of:

  • identify needs and / or deviations;
  • raising credible data;
  • formulating diagnoses;
  • validate hypotheses;
  • Suggest corrections, according to the best market practices.

The professional's mission, therefore, is to successfully complete all the steps that make up the elaboration of a project that meets the needs of the company that hired him. Often, the consultant is also responsible for monitoring the implementation of the improvements he suggested.

Only by fully focusing on organizational processes - triggering references that can positively interfere with the client's operations - is it possible to make a significant contribution so that the goals of the business served are fully achieved.

 In the face of so many possibilities, business consultancy confirms its relevance and proves to be an excellent way to make organizational processes more refined and competitive, allowing to achieve objectives and facilitating business development.


 Main types of business consultancy: efficiency and improvements

 Now that you are aware of the importance of investing in a qualified business consultancy, it is time to think about your business reality: which area of ​​the organization is more sensitive and has more difficulties to evolve?

 Armed with the answers, the next step is to find the ideal partner to work with you in the task of maximizing performances and leveraging results. See what are the main types of business consultancy:


 Management consulting

 The good functioning of a company is directly linked to the way its processes are established and monitored. In the same way as it is necessary to be constantly attentive to quality standards, for example, it is also necessary to monitor managerial results that allow the validation of strategic planning.

 Management consulting, therefore, has the mission of contributing directly to the fundamental decisions of the company, enabling the desired growth.


 Financial and accounting consulting

 Assist in the conscious and logical management of available resources (billing and cash flow, for example) and the company's accounting obligations (tax regime, accounting closings, etc.) are some of the main functions of this type of consultancy.

 The service, in addition to ensuring the company's compliance with legal regulations, also allows it to have more security in its operations, keeping them healthy and lasting.


 HR Consulting

 With the mission of formalizing guidelines pertaining to people management and training the internal public, the HR consultancy deals with one of the most important assets of the organization: its staff.

 In this context, the consultancy promotes the integration of processes and individuals, striving for everyone to be aligned on a common goal, working in synergy to achieve the goals.


 Sales Consulting

 When it comes to increasing sales, being aware of market trends and new consumer demands are essential attitudes. By having a specialized consultancy on the subject, the company has access to a concentrated and updated expertise, contributing to leverage business results.

 Among the main types of business consultancy, sales is, perhaps, the one that managers most frequently resort to - due to their direct influence on operating revenue.

 Have you had any experience with business consulting or have the desire to call on the service for your company?

 

 

 

 

 

Posted by: Abdul Rimaaz

 

Tuesday, 15 December 2020

What does a consultant do? How can you help my business?

 The role of a consultant is fundamental in a company, but really… What does a business consultant do? What is it for? How does the work of a consultancy help a company? Why is it beneficial for a company to hire a consultancy?

 Although today the word "consulting" is a term that is practically applied to the business world, consulting as such has existed since humanity has existed and people have been related to each other, so we could say that the consulting profession is one of the oldest in the world.


 Strictly speaking, a consultant is one who is in charge of advising : a role that priests or shamans have played throughout history and that since the 40s and 50s of the 20th century and very especially in the United States and Western Europe, has been professionalized. officially thanks to the emergence of consulting firms

 For example, who has not heard of the Delphic oracle of ancient Greece. The priests of the famous oracle responded to all kinds of queries, whether they were of a political, love, health or money nature.

 Among the famous answers of the Delphic oracle, which are still remembered today, is the case of Philip of Macedon who was advised to "fight with silver spears and you will conquer all", advice he followed, using bribery to defeat his enemies and achieve their purposes.

 The idea is clear and the role of the consultant is fundamental :

 A consultant is responsible for transmitting their knowledge and experience to others in order to more easily achieve a goal.


 What is a business consulting and what is it for?

 A business consultant or a consulting company is in charge of making an analysis and study of the company in which different factors and aspects that make up the company are taken into account. This process involves maintaining a relationship of trust and closeness with the different members of the company (managers, employees, collaborators ...).

 Sheets on a table on which hands explain a project

 According to the data collected by the consultant, he must proceed to investigate what is the problem to be treated or what is that factor that slows the growth of the company.


 What types of business consultants are there?

 A business consultancy can be comprehensive and cover all areas that comprise it, from maintenance, accounting, technology, advertising, legislation, design, human resources, sales...

 Or be specialized, depending on the area in which it focuses:


 1. Strategic consulting:

 It is responsible for making available to executives, owners and managers, tools to solve their problems and maximize efficiencies, at an organizational and strategic level.


 2. Economic or financial consulting:

 It helps companies to understand and analyze their own balance sheets and accounts, to give meaning to operational decisions.


 3. Consulting in organization and human resources:

The consultant facilitates decision-making in relation to the area of ​​human resources and organization of teams and people in the company: Personnel selection, internal promotion, job evaluation, pay equity, work environment, training, performance evaluation, management of change, commitment...


 4. Innovation consulting:

 The innovation consulting enables companies to implement processes that enable improvements in services, products and organization of a company.


 What is the difference between consulting and advisory?

 Although "consulting" and "advising" are often used synonymously, there are subtle differences.

 Both the consultant and the advisor are professionals subcontracted by a company to solve problems or improve the growth of a company , so what is the difference?

 The consultant carries out a process to help the company discover a specific problem and reach a solution.

 The advisor normally in addition to helping to discover problems , sometimes also directs his clients to who can help solve them.


 How does a consultant help a company?

 The consultant helps the company go through all the necessary steps to make a decision that improves its situation and encourages growth:

  1. Study and collect data
  2. He puts his knowledge and experience at the service of the company
  3. Identify the problem
  4. Provides tools to find solutions

The idea is always that the company improves at the lowest cost and highest efficiency. Interesting, right?

 

 

 

Posted by: Abdul Rimaaz

 

Monday, 14 December 2020

Everything you need to know about developing a business plan

 

The development of a business plan is essential for any business project. For this action, it is necessary to understand the concept of business plan. It is also necessary to know in detail its content.


 Understanding the concept of business plan

 To understand this concept, the best way is to find an example of a business plan. It is a document to be written in order to make the creation of companies formal. It is also a virtual representation of the project. It will allow a diagnosis of the business idea in order to know if it will be viable and credible. All this is possible thanks to a feasibility study which is divided into specific parts. In the first part, the data concerning the company will be exposed. This mainly concerns information relating to the promoter as well as to the project idea. Then, the market study will be detailed in the second part of the document. It will mainly consist of information regarding the competition and the plan for carrying out future project activities. The last part will highlight the project budget plan.


The launch of projects to identify the context and define the requirements of it. It consists of three distinct phases. First, a step for determining customer needs. This information will be used for an overall analysis of the repercussions of the product on the end consumer. After that, studies are carried out to meet the expectations of buyers. Nevertheless, it will be necessary to take into account the interests and the means at the disposal of the promoter so as not to encounter problems later. Despite this, this phase can be repeated several times due to its fundamental character. It is also in this stage that the descents on the ground must be carried out in order to have a real vision of the environment. Finally, a detailed assessment of the information gathered in previous studies should be carried out. This will have the biggest impact on final decision making.


  Know in detail the content of the business plan

 The business plan is the most efficient way to present a business plan. This is why it is necessary to have a detailed knowledge of its content. First, a presentation of the project leader is necessary. This will allow the readers of the document to know the managerial capacities of this promoter. He will have to explain his motivations as well as the composition of the capital and the legal form of his future company. In this same part, a description of the merits of the case must be drawn up. It will provide information on the products or services offered. Second, the content of the market research will be exposed. It will be based above all on supply and demand as well as on competition. This will be used to determine the strategies to be adopted for the rest of the project.

 It is also necessary to present the financial information of the case in a forward-looking fashion. They are written in tabular form. It is important to comment on them with the explanations, making the link with the other parts of the document. This final part will make it possible to determine the budgetary coherence and the solidity of the financial foundations of the firm. It will also make the profitability of the latter clear and palpable.

 

 

 

Posted by: Abdul Rimaaz

 

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