Sunday, 22 November 2020

How to analyze the results of construction companies

 The construction business is cyclical, so it has big ups and downs in terms of its profits.

One of its main advantages is that relatively little money is needed to carry out a work, since the client (who orders the construction of the project from the construction company) is making partial payments (called certifications) throughout the development of the work. These partial charges reduce the capital needs of the construction company when carrying out a project.

Among its disadvantages , apart from the cyclical nature of the business, is having relatively low profit margins. For example, in the construction of a residential building, the developer's profit margin is much higher than that of the builder.

All this means that in good times of the construction cycle, construction companies generate a large amount of liquidity using little capital and in bad times their profits fall sharply. This has led many of these companies to enter businesses with characteristics very different from those of the construction business to give stability to the company as a whole. The strategy consists of investing the high liquidity generated in good times by the construction business in these other more stable businesses. Some of these businesses are:

  • Garbage collection, street cleaning, water management, recycling, etc. These businesses have great profit stability and higher margins than the construction business. Its clients are municipalities and other official bodies.
  • Construction and operation of large transport infrastructures: Highways , airports, ports, etc. These businesses need a large amount of capital to start up, unlike the construction business. However, when these projects reach their maturity phase they have relatively low capital needs and generate large amounts of liquidity, and also very stable, which also makes them very different from the construction business.
  • Purchase of shares in companies in other sectors with more recurring income and profits.

When studying the construction business it is important to pay attention to the portfolio of works. A construction company knows in advance the works that will begin in the near future. In retail, for example, you do not know in advance the customers who will buy the next day or the next month, or the exact number of products they will buy. But the works need prior planning, carrying out projects, permits from public authorities, planning in the budgets of the entities that contract the works, contracting competition, etc. That is why a construction company Abdul Rimaaz MT65 SOLUTIONS LTD has certain knowledge that it is going to carry out a work a few months before starting it. These works that the company knows that it is going to carry out in the coming months but have not yet begun constitute the “works portfolio”. This portfolio is specified in time. For example, If a company communicates a portfolio of works of 10 months, it is saying that it has guaranteed work for the next 10 months. It is a good indicator of the profits of this type of company in the coming quarters. The longer the portfolio of works is lengthened, the more positive the data is.

 


Read also: Business Consulting | Get an excellent advisory service

Thursday, 19 November 2020

How to implement Email Marketing effectively

 As a digital technique, Email Marketing is more current than ever . For years it has demonstrated an extraordinary ability to attract, convert and retain customers in different industries and the number of email users is expected to continue to grow in the coming years.

 However, here we will go a step further. We will talk about the beginning. We will start with the basics. We will answer how to do Email Marketing .

 That is, what practices to apply to get the most out of this technique.

 If you have ever started it, you know that it is something more complex than writing a simple message or sending an email. So if what you want is to create, step by step, an Email Marketing strategy for your business, you should know what you need to do it or discover the best way to optimize your communications. In this post we will tell you about it.


 How to create profitable databases

 Let's start with two obvious things:

 To do Email Marketing you need to have a Database .

No, you should not buy it . There are very effective ways to generate them. Here we show you how to generate it.

 To create a profitable Database for your business, there is a premise that you should not overlook: to have qualified Subscribers, you must have their consent to send them your Email Campaigns.

 Permission Marketing: go ahead

 Have you heard of Permission Marketing? It's about getting Contacts who really want to receive your messages and notifications. Consider it 100% necessary to start generating your Database.

 There are different ways to obtain relevant information from your clients: telephone or face-to-face interviews, Forms on your Website name Abdul Rimaaz , surveys, calls, etc. But in order to start a Database that can help you make business decisions and that is functional for Marketing, we recommend the following:

  • Name
  • Email
  • Telephone
  • Sex
  • Age
  • Place of residence
  • Company (if your model is B2B)
  • Job
  • Profession

 Depending on the objective of your Database, you can structure a survey or Form to obtain more quality data. In addition to all this, Permission Marketing grants:

 Anticipation: people get used to it and want to receive the messages.

Personalization: each message is personalized with the user's name and is not a generic message sent to everyone equally.

Relevance: content is important to the recipient.

 Permission Marketing is a friendly strategy to get data from customers who are really interested in you.

Effective email marketing

 User authorizations and confirmations

 If we are talking about getting new prospects through Forms, you can choose two types of Subscription methods: Simple Opt In and Double Opt In .

 Simple Opt In: yes, thank you

 When we recommend generating quality databases, we refer to having the approval of the recipients. That means that everyone who receives a marketing message must have accepted that they wanted it to be. That is the Simple Opt In, a tick in the checkbox to subscribe to your Contact List. An acceptance to receive emails with promotions and information about your company. However, there is another way to do Permission Marketing.

 Double Opt In: seriously, I want to!

 If the Opt In is the acceptance that the client wishes to receive information, the Double Opt In is the double confirmation.

 By subscribing, the person will receive an email with a link to confirm that it is true that they want to receive information and communications from your brand. In short, the client must not only fill out a Form with their data, but then they must confirm that they want to receive the content to which they have subscribed. If you still do not apply it, we recommend that you do so because you will have a Database really interested in hearing about you.

Read also: The strategy of a company: proactive or reactive?

 The Power of Subscription Forms

 We already know that we need to have a Database. We saw how to get user permission. We knew what data to request. Finally, it is time to find out where we can locate this Subscription Form .

 Pop-up form or Pop-up window form: Generally used to expose advertising. Some users find them annoying for the same reason, however you can use it to obtain user data.

 Hello Bar: That is, like a small bar at the top of the screen. The function is to collect emails, redirect traffic to other sites or broadcast messages. Its benefits are enormous because it is also small and is not considered intrusive.

Read also: Are You looking for Specializedconstruction activities Abdul Rimaaz

 Side Bar: It is a side bar, usually located on the right side. Information is placed there that we want to highlight and we want it to remain there at all times.

 Social Networks: Add Forms in your social profiles and convert followers into Subscribers.

Objectives of your Email Campaigns

 More and more companies choose it, since Email Marketing, for years, remains the digital tactic with the highest ROI in the market.

 The reality is that both its high degree of personalization and its massiveness to manage huge databases, Email is located in the top 3 of the most chosen channels: by companies to send communications, and by users to receive them.

 That is why you must establish what you want to implement it for. What is your goal?

  •  Build loyalty to your Subscribers and customers
  • Increase your sales
  • Inform about your brand or business
  • Generate Database
  • And after the objectives, you can think more deeply and set goals for each one.
  •  Increase your Database by 35% in one year
  • Increase your sales by 20% each month
  • Drive 70% more traffic to your Website
  • And so…

 Types of Email Marketing Campaigns Depending on what you want to achieve, you have to choose the type of Email Campaign that will make you the most effective.

  •  Weekly or monthly newsletters .
  • Commercial Emails , with offers and promotions.
  • Seasonal Campaigns, on special dates.
  • Flow with Free Marketing Resources

And many more. Automated Email Marketing: How to implement it in your business It is about automating all the steps that a person goes through in your business: from when they are a visitor to your Website or Blog until they become a loyal customer of your brand. In simpler words, it would be to configure your business so that sales are made automatically, practically without your intervention . Look at it like this: Email Automation flows deliver more conversions with less effort. More and more brands are betting on this type of strategy. Among the 2020 Marketing trends, Email Automation stands out for the solutions it offers for process optimization. It will continue to be a key piece for Digital Transformation. Not only large companies, but also Bloggers, entrepreneurs and small businesses who realize its great potential and easy accessibility. Take into account that if you are an entrepreneur or are just starting out, you can design your Funnels by creating a free account on Doppler.

 What will you achieve by automating your Emails?

  •       Increase your sales or conversions.
  • Segment your Contents one by one, to offer each Subscriber what really interests them.
  • Accompany your potential clients throughout the Conversion Funnel appropriately.
  • Always arrive at the right time.
  • Save time, money and resources.
  • Implement Marketing and Commercial strategies through a single tool and in an automated way.
  • Make your actions more efficient by targeting only qualified Subscribers.
  • Maintain a well loyal Base.

Conclusions

  •       The Email Marketing is here to stay. Get on now, before it's too late.
  • Any company or entrepreneur can access a tool that helps to optimize their Conversion Funnels .
  • Email Automation is the most efficient way to generate income, without additional effort or investment.
  • You must know your audience in depth, define your Buyer Personas to always offer them quality content.
  • Always use Reports , to optimize your strategy and edit the Funnels whenever you think necessary.

 

Read also: How to create an original company name?

Wednesday, 18 November 2020

Best Market Research Techniques

 Are you thinking of starting a new project? You are in the right place, as we have the best online market research techniques for you.

 There are market research tools that are essential to have a relationship with your customers or prospects and know their reactions to your products / services, for example to measure the impact of marketing actions and create effective communication with consumers. Here you will find resources to easily collect information and ensure you get the information you need to make better decisions for your business.

 Advantages of using online market research techniques to understand customer behavior

 Businesses have more tools at their disposal than ever before, so they have no excuse to begin effective market research, where they develop hundreds of resources to create products and services that meet customer needs.

  •  Next, we have for you the benefits of using different online market research techniques:
  •  Using various techniques it is possible to collect a large amount of information in less time.
  • Organizations can identify consumer needs and offer products that meet them.
  • Companies and individuals can streamline processes by studying user wishes and behaviors in real time.
  • It allows you to identify market trends and design products that are up to the competition.

You can create better market segmentation strategies and start offering products that meet the needs of your target audience.

 What are the best online market research techniques?

 The market research is a key success factor for bringing new products to the market.

 How to identify the ideal research method to obtain the information we need?

 Here are some techniques that will help you detect and analyze consumer expectations, competition, and market trends.

 1. Interviews

 Interviews can be conducted by phone, face-to-face, or through web video conferencing software.

 It consists of the researcher talking to a person to obtain honest comments on aspects such as the price of the product, design, advertising, etc.

 Individual interviews are an effective research tool for companies seeking more qualitative information, such as opinions on sensitive topics that respondents may not feel comfortable discussing in a group setting.

 2. Focus group

 Another of the market research techniques that can be carried out online is the focus group, which companies use to identify which are the most effective marketing strategies to attract customers, select the ideal products, assign prices, select the packaging design, and even name your products and services.

 Focus groups are similar to individual interviews, except that they generally include a group of 6 to 10 people. A facilitator who moderates the discussion asks a series of questions to the participants.

 The information gathered during the focus groups is delivered to key decision makers in a report format and is used to help companies solve problems.

 Today, there are also various options to avoid having to do focus groups in person, and online focus groups are used .

 3. Social networks

 Social media is one of the most popular online marketing research techniques, as consumers have the opportunity to express their opinions without a survey or interview.

 Customers are more willing to share their true feelings about brands, products, and ideas through these networks, so it is important that companies use these sites as a tool for market research.

 Find out how to conduct market research on social media .

Read also: Are You looking for Specializedconstruction activities Abdul Rimaaz

 4. Online Communities

 The online communities are one of the techniques for research preferred by researchers, since in the same virtual space, can apply polls and surveys, create discussion forums, board ideas, to reward participants for their feedback and more.

 It also allows you to carry out qualitative and quantitative studies and have the results in real time. By having participants with a specific profile and committed to the investigation, you can call on them to obtain the insights at the time you want.

 5. Online surveys

 Without a doubt, online surveys are one of the best tools for market research, since they allow to collect a large amount of information without the need to exhaust resources such as money by printing paper questionnaires and going from house to house to collect information, or time, since you can send hundreds of questionnaires in an instant and view the results in real time.

 Online surveys have amazing features that facilitate the process of collecting consumer data and help organizations make better decisions to achieve their goals.

Benefits of online surveys to collect data

Among the main benefits of using a survey platform as one of the online market research techniques are:

  • Different types of questions can be used to create a dynamic data collection process, which is perfect for users to feel motivated to share their answers.
  • Another reason why online surveys are more popular is because it allows you to create personalized questionnaires, adapting the logo and colors of your brand, which allows customers to always keep it in mind and feel safe to answer what they truly feel. .
  • Online surveys allow organizations to visualize data in real time, which helps to act immediately by identifying areas that need changes.
  • They allow organizations to save on a large amount of resources such as manpower, time, money, as they can be distributed over the internet in a short period of time using effective survey software.
  • With online surveys, organizations can conduct data analysis in less time, obtain diagrams, and share research reports with the right people.

Good practices when implementing online market research techniques

If you are in the process of collecting data for your study, we have some practices for you that will help you when making use of any of these online research techniques.

  • Ask short and direct questions : Whether it is a personal interview, a survey or a focus group, try to create simple questions that the participants will not misinterpret.
  • Do not interfere with the opinion of the participants : This advice applies to whatever method you choose to collect the data. Do not interfere in the opinion of the participants, allow them to express their ideas as they feel, otherwise you could cause a bias in the research.
  • Do an anonymous process : Sometimes participants feel more comfortable sharing their opinion when they know that they do not have to provide personal data that can identify them.
  • Offer incentives : Often times, companies offer incentives such as coupons, free products, or gift certificates to respondents. This helps participants feel more encouraged to complete the survey.
  • Choose the ideal data collection platform: To ensure the process that the information you collect can be analyzed effectively, it is necessary to choose a platform that allows you to carry out an effective process from start to finish.

A market study encompasses a phase of gathering information and then processing that data to better understand the market. Hence the importance of choosing the online market research techniques that best suit your business and that help you  Abdul Rimaaz obtain the best results.

Tuesday, 17 November 2020

How to Be a Small Business Consultant - 18 Step Checklists

 How is your small business consulting practice growing? What Skills Do You Really Need to Be a Small Business Consultant?

 I have been a strategic consultant dedicated to small businesses since 2013, and the following steps have been very effective for me. I think they can be of use to you too.

 Here are 18 steps to becoming a small business consultant. If you call yourself a consultant, coach, advisor, or mentor, these steps will help you develop the following skills to grow your business.


 The Coach-Consultant concept

 A small business consultant works with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge.

 These topics range from designing a business model or marketing plan, to determining what marketing techniques to use and how to use them.

 You will often help your clients learn to plan and implement projects. If you are a small business consultant, you will surely give them advice, practice various skills with your client, and will surely brainstorm with him to produce practical results and improve his strategic thinking.

 What is a small business coach-consultant?

 A small business coach-consultant, he helps clients create success by focusing on personal development: time management, self-sabotaging behavior (such as procrastination and distraction) , seeking clarity, making decisions and taking action.

 When you put on your coach hat, you shouldn't give him advice. Instead, you will help the client find their own answers within themselves.

 There is a lot of confusion between what ICF (International Coach Federation) calls a "small business coach" and what the rest of the world thinks is a "small business coach."

 You can call yourself a consultant, advisor, mentor, or coach, and most clients will understand that it means that you help them solve problems and grow their business.

 Pay attention to the results your customers are looking for. (For example, I consider myself a "coach-consultant" where I use both coaching and consulting techniques when working with my clients).

 It is necessary both in consulting and in a coaching process to be effective and provide real value.

 I've been working with micro-businesses and entrepreneurs for a long time, and I rarely find a client who doesn't need both coaching and consulting.

 It is true: they almost never approach me to ask me to coach them directly, it is actually more frequent that they ask me for a consultancy; Because in the end what the micro-entrepreneur is really looking for are practical advice and brainstorming to be able to put them into practice immediately.

 The reality is that micro entrepreneurs in the search to find solutions and to draw up a strategy, get complicated and confused, and if we go through the process, they should work on business development but never without neglecting personal development.

 Checklist for becoming a small business consultant

 Here is a list of things to consider when you are starting your small business consulting practice:

 1. Start with your own skill development.

 You cannot be an effective consultant if you do not add value to the small business owner. Be relentless in showing your skills. You will obtain customer demand while demonstrating the validity of your knowledge and experiences that obviously must be in accordance with the customer's needs.

 2. Check your experience level.

 It is rare for a small business owner to entrust their business to a consultant who has never had a business before, or to a consultant who does not have a high level of expertise in a specific topic. An expert can be defined in general when he already has 10,000 hours of experience with the subject that he says he has experience.

 If you use a traditional 40-hour workweek as a rule of thumb, it means you have at least 5 years of full-time experience covering all small business issues in order to call yourself an expert.

 3. Determine your big reason.

 Before you get to design your own business and get clients, find out why  you want to be a small business consultant, and help this specific audience.

 What is your motivation?  Knowing this will keep you focused on meeting the needs of your audience.

 4. Determine what "success" means to you.

 Keep your eye on the target. The definition of success differs from person to person. Take the time to visualize all the ways that a successful consulting practice will manifest itself in your personal and professional life.

 5. Write a business plan.

 Develop each of the steps that you would take yourself to your client, and work on your own business model design.

 Things to consider: what legal format will you use, what are your mission and vision statements, what are your offerings, your pricing and benefit models? Include the resources you will need to be successful, such as: money, time, skills / knowledge, equipment, and human resources.

 Set goals and milestones for the next 1 year, 3 years, and 5 years. I recommend the following reading about what should be in your business plan.

 6. Write a marketing plan.

 There are many small business consultants out there. How will you be noticeable and stand out from the crowd? How will you connect with your audience and build a relationship based on trust?

 Will you use traditional marketing techniques only, or will you combine traditional and digital marketing? Which of all the available techniques will bring the best results? How much will you invest in marketing (both in time and money)? What are your marketing goals?

 If you want I recommend this reading  how to choose the best marketing techniques  for your consulting business.

 7. Learn coaching skills.

You will work with human beings who have their own set of strengths and weaknesses. Developing the skill of active listening and asking meaningful questions to gain clarity and provide focus is paramount .

 Learn how to hold your clients accountable for implementing their action plans and how to deal with difficult situations.

 8. Choose a focus or niche.

 Determine if your specialty requires you to be licensed or certified (financial and tax advisers, legal advisers, insurance advisers) .

 Will you focus on a subject area, such as email marketing strategies, or will you be an expert who can help clients with a wide range of challenges and projects?

 Will you work with a business of a certain size based on the number of employees or income? Will you work only with local clients, or will your consulting business be national / international?

Read also: Are You looking for Specializedconstruction activities Abdul Rimaaz

 9. Decide if you are going to advise them, or do the work for them.

 Some consultants are more like consultants, working with the owner to do the planning and strategy work together.

 Other consultants are more mentors or business coaches who provide guidance based on their experience but where the client is the one who must respond to their own concerns and carry out the actions themselves.

 You would be there to guide and supervise him, but never to do the job for him.

 10. Learn the problems that most small business owners have  and formulate a strategy to define and solve those problems.

 If you want to work with your client as a mentor, work with him or her on their main issues that they need help with.

 Use strategies, tools, and assessments to help solve these problems, or create strategies of your own. Consider developing your own toolkit as a coach / consultant.

 11. Deeply understand the seven areas of a business model

 To help your clients in the areas that are causing the most damage or have the best return on investment if they make a change.

 12. Systematize your own business for maximum efficiency.

 Use templates, automation, and sales scripts. Take the time to configure the business to create these systems to free up your time and attention for the most important tasks.

 I recommend the following reading How to develop a sales plan

 13. Get help with administrative and marketing work.

 Outsource the tasks that you don't want to do, that you're not an expert, or that take up a lot of time and don't really generate income.

 14. Get your ego out of the way.

While your work can and should be meaningful to you, you are not a consultant to boost your own ego. You are a consultant to serve your clients.

 You will advise them, help them determine the pros and cons of each course of action, and then allow them to make their own decisions.

 They cannot be prevented from making unwise decisions or not following through on an implementation plan.

 Likewise, if your client has a big win, it may be partly because of your advice, but much of the praise goes to your client because he was able to make it happen.

 Decide beforehand what a "successful customer engagement" means to yourself.

 15. Be honest about your own areas of personal development.

 Nobody is perfect. Sometimes we procrastinate. Sometimes we get distracted. Sometimes we let anger or fear get the better of us.

 Sometimes we don't communicate as well as we can. Discover your weaknesses and learn how to overcome them, or hire a professional to help you deflect them.

 16. Choose marketing techniques that bring results to the sales conversation.

 Take as FOLLOW his relentless marketing. If your strategies aren't bringing you the desired results, upgrade.

 Don't choose marketing techniques simply because they are trending; If they don't really bring positive results or help build your brand awareness, throw them away.

 17. Learn problem solving, decision making, project management, and time management skills.

 These 4 skills will provide the backbone of support you will offer your customers and help you run your own business successfully.

 18. Learn from the teachers.

 Why reinvent the wheel? You can discover smart shortcuts by paying attention to the top consultants in your industry.

 In any small business consulting niche there are always several people who have already excelled and it is smart to learn from the best.

 Study their offerings, their marketing methods, the way their businesses work, and the way they work with clients. Determine if these methods would work for you and your clients.

 In my case, I have my own mentors, from whom I have learned a lot. Based on all that I have learned, I have been helping small business owners to grow their businesses for several years and get the results they want.

 I try my best to pass my techniques on to other entrepreneurs, to help them cut through the learning curve and create an effective and efficient consulting business for you.

 Do not hesitate to ask me any questions that arise in your beginning as a small Abdul Rimaaz business consultant. I'm always online.

 

# AbdulRimaaz

 

Saturday, 14 November 2020

Abdul Rimaaz is a specialized construction

Abdul Rimaaz is a specialized construction and business consultant is trained to advise your marketing plan. It can advise, for example, improvements in terms of your company's Internet presence, position one of its brands or implement new strategies to win customers. Being a business consultant is not an easy task and I have thought to summarize, for this entry in Business United Kingdom.


Read also: Are You looking for Specializedconstruction activities Abdul Rimaaz

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